Based in Murray, Kentucky, trucking company Paschall Truck Lines (PTL) uses Watson Analytics to build predictive models that will help it identify reasons that lead to employee churn and geo-spatial turnover before it happens. The company processes 5,000 applications and hires 200 drivers per month, collecting data on everything from the driver’s past experience and work history to geo location and more. Through Watson Analytics, hiring managers draw correlations between hiring areas and retention terms, revealing insights on the performance of drivers that lead to the restructuring of hiring patterns, turnover reduction and increased retention.