Entries by Hunter Smith

Fifteen ways to remain productive at work

  Owen Gough Executives should ditch meetings, quit multitasking and learn how to delegate to remain productive in the office, experts have warned. From jazzing up your workplace, to improving your email etiquette, adopting these surprising habits will help to enhance brain function and improve concentration to keep you performing at an optimum level all […]

3 Ways to Improve ROI With Better Marketing Cost Management

By Zac Johnson | In: Advertising, Marketing & PR, Marketing There are several “free” strategies, avenues, and tactics you can explore as part of your overall marketing plan, but these approaches are only free if you don’t value the time you’ll be spending on incremental improvements. They’re also going to be inherently incomplete, especially in this era where so much […]

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6 Ways the Workplace Will Change in the Next 10 Years

December 15, 2017 Contributor: Sharon George HUMAN RESOURCE For heads of HR, the ability to peer into the future will make work infinitely easier. Current trends in business and technology show that the way employees work — where, when, why and with whom — will change completely over the next decade and bear little resemblance to work […]

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What’s the Difference Between Multichannel Marketing and Omnichannel Marketing Anyway?

By Carro Ford|Apr 4, 2018|Applications, Automation, Cross-Media, Direct Mail, Grow Your Business, Industry Trends, Personalization|0 Comments (Guest post by Josie Stein, Marketing and Communications Manager at XMPie. @josiedaisy. This blog originally appeared on XMPie.com.) Hint: It’s All About the Customer Experience Here at XMPie, we use a few phrases to explain what you can do with our software. You’ll see the terms Cross Media […]

Protect Your Organization From Cyber and Ransomware Attacks

February 14, 2018 Contributor: Laurence Goasduff SECURITY Patching and removing web server vulnerabilities will improve enterprise security through 2021. Alison, chief information security officer at a London hospital, is not having a bad dream. This morning, she received a notification that ransomware has affected a large proportion of the IT systems across the organization. The immediate […]

3 steps to defining customer experience.

CROSS CHANNEL MARKETING | February 13, 2018 By: Geoff Galat  2017 was the year that brands truly embraced ‘experience’, with Customer Experience, User Experience and even Brand Experience all becoming common terms within both the marketing and tech industries. With so many different forms of experience, it’s easy to wonder whether marketers and brands really know the […]

The SEO checklist you need for your new business website

Having a clear SEO strategy from the start will ensure long-term success – optimise your website with analytics tools and keyword research by Henry Williams  Updated: Feb 26, 2018 Published: Feb 26, 2018 Building a brand-new website for your business is an exciting stage in its creation. Your website is going to be one of […]