Entries by Hunter Smith

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What’s the Difference Between Multichannel Marketing and Omnichannel Marketing Anyway?

By Carro Ford|Apr 4, 2018|Applications, Automation, Cross-Media, Direct Mail, Grow Your Business, Industry Trends, Personalization|0 Comments (Guest post by Josie Stein, Marketing and Communications Manager at XMPie. @josiedaisy. This blog originally appeared on XMPie.com.) Hint: It’s All About the Customer Experience Here at XMPie, we use a few phrases to explain what you can do with our software. You’ll see the terms Cross Media […]

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Protect Your Organization From Cyber and Ransomware Attacks

February 14, 2018 Contributor: Laurence Goasduff SECURITY Patching and removing web server vulnerabilities will improve enterprise security through 2021. Alison, chief information security officer at a London hospital, is not having a bad dream. This morning, she received a notification that ransomware has affected a large proportion of the IT systems across the organization. The immediate […]

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3 steps to defining customer experience.

CROSS CHANNEL MARKETING | February 13, 2018 By: Geoff Galat  2017 was the year that brands truly embraced ‘experience’, with Customer Experience, User Experience and even Brand Experience all becoming common terms within both the marketing and tech industries. With so many different forms of experience, it’s easy to wonder whether marketers and brands really know the […]

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The SEO checklist you need for your new business website

Having a clear SEO strategy from the start will ensure long-term success – optimise your website with analytics tools and keyword research by Henry Williams  Updated: Feb 26, 2018 Published: Feb 26, 2018 Building a brand-new website for your business is an exciting stage in its creation. Your website is going to be one of […]

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7 Budget Friendly Offline Marketing Methods That Work

MARCH 13, 2018 BY MELINDA EMERSON LEAVE A COMMENT Marketing your business is an ongoing effort, and there are many tools at your disposal for successfully gaining traction in a busy marketplace. But with a tight budget, how can you get the best offline marketing methods? Here are seven budget-friendly ideas…   #1 Posters The power of the […]

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Real-World Feedback on the Versant Family of Presses: Flawless Registration, Color Consistency, Advanced Automation

Real-World Feedback on the Versant Family of Presses: Flawless Registration, Color Consistency, Advanced Automation Choosing a digital color press is an important investment and decision for your organization. There are many factors to consider, including application needs, print quality, substrate requirements, average and peak print volumes, and budget. To help you make an informed decision, […]

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8 Old School Marketing Tactics That Work for Social Media

By: Katie Sehl SHARE Okay, so it’s hard to imagine Don Draper meeting with Bethlehem Steel execs in Sterling Cooper’s top floor Madison Avenue boardroom, telling them to get on Snapchat. But even though we no longer think of typewriters as “technology” or describe TVs as “radios with pictures,” there are plenty of solid ideas from […]

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How to Set Clear and Actionable Goals for Your Business

by: Jennifer Quinn  When you look back over this year, how happy are you with your business’s performance? Are you patting yourself on the back, having nailed every goal? Smiling as you look over your long list of milestones achieved? Resting on your laurels? If the answer is no, then you’re like many business owners who […]

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