Customer Experience: Are we measuring the right things?
Business Intelligence, Innovative Ideas
Article (PDF Available) in International Journal of Market Research53(6):115-122 · January 2011 with 4,450 Reads
DOI: 10.2501/IJMR-53-6-771-792
Cite this publication
Phil Klaus
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Business Intelligence, Innovative IdeasPosted by Steven MacDonald on 17 July, 2018
Post summary:
What is customer experience (CX)?
How is CX different from customer service?
7 ways to create a customer experience strategy
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