Handling, managing, and analyzing business data

3 Ways to Improve ROI With Better Marketing Cost Management

By Zac Johnson | In: Advertising, Marketing & PR, Marketing There are several “free” strategies, avenues, and tactics you can explore as part of your overall marketing plan, but these approaches are only free…
future of work

6 Ways the Workplace Will Change in the Next 10 Years

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December 15, 2017 Contributor: Sharon George HUMAN RESOURCE For heads of HR, the ability to peer into the future will make work infinitely easier. Current trends in business and technology show…
technology trends

Top technology trends for 2018

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It is that time of the year again and 2017 is over before we knew it. The Year of Intelligencebrought us a lot of progress and change; from over-hyped ICO’s to algorithms that created secret languages. As every year since 2012, I provide…

What’s the Difference Between Multichannel Marketing and Omnichannel Marketing Anyway?

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By Carro Ford|Apr 4, 2018|Applications, Automation, Cross-Media, Direct Mail, Grow Your Business, Industry Trends, Personalization|0 Comments (Guest post by Josie Stein, Marketing and Communications Manager at XMPie. @josiedaisy.…
Business plan

How to Set Clear and Actionable Goals for Your Business

by: Jennifer Quinn  When you look back over this year, how happy are you with your business’s performance? Are you patting yourself on the back, having nailed every goal? Smiling as you look over your long list of milestones achieved?…

12 Tips About Managing Client Expectations You Can’t Afford to Miss

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Mar 12, 2018 by The Young Entrepreneur Council In Management 1 Working with a new client is always stressful. You each have to get to know each other and find out what the expectations are early on. For clients that are overbearing…

Scouting 2.0: How AI Can Predict Player Success

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Erin Russell March 21, 2018 While “Moneyball” provided the public with a glimpse at how data analytics can benefit sports, it only scratches the surface of what artificial intelligence can do for a franchise. During South by Southwest,…

When to use a SWOT analysis

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Picture: Credit: patpitchaya/Shutterstock Article By Nicole Fallon, B2B Copy & ProductionMarch 2, 2018 08:52 am EST A successful business is founded on a series of sound decisions, so the way you analyze situations and choose to react…

USING DATA TO ENHANCE THE CUSTOMER EXPERIENCE

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By Johanna Rivard Posted February 27, 2018 In Marketing Strategy The digital revolution is empowering consumers like never before. They can now access a wealth of information from all over the world, anytime or anywhere they…